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ISSN:0037-1998
Autor:McIlwain, Charlton D.
Naslov:Race, pigskin, and politics : a semiotic analysis of racial images in political advertisment
Matična publikacija:Semiotica : journal of the international association for semiotic studies = Revue de l'association internationale de sémiotique / editor-in-chief Marcel Danesi. - Vol. 167- 1/4 (2007); str. 169-191
Impresum:Berlin, New York : Mouton de Gruyter
Napomena:21 bibl. jedinica
Sažetak:This paper analyzes a televised politica advertisement run by David Perryman against former Congressman J. C. Watts in the 1944 Fourth District Congressional race in Oklahoma. Relying on Roland' Barthes' conception of the rhetoric of the image - what I refer to as critical semiotics - the paper investigates the four sign system at work in the ad: photographs, written language, spoken language (narration), and moving images. The analysis demonstrates: how the sponsor of the ad uses the trope of the 'Afro' as the primry signifying image, that the ad argues against Watts' candidacy by implicitly appealing to audience members' (voters') negative associations of blackness with inferiority, criminality, and perceptions o black militancy associated with the black power movement.
Ključne riječi:političko oglašavanje * 'slika Afrikanaca'
UDK:81'22
Vrsta građe:Članak
Knjižnica:Zbirka komparativne književnosti, http://www.knjiznice.ffzg.hr/komparativna
MFN:25134
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